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【透视社·民生沸点】微短剧付费到底有多“坑”？_我的网站
一 | 近年来，微短剧在网络上掀起了一股热潮，成为人们新兴的娱乐方式。 Child Artists choosing acting as their profession as they grow up is not a rare option. While most of them are star kids, there are plenty of child actors who became a part of memorable films despite a non-film background and then returned to make this their chosen path of career. While superstars like Alia Bhatt, Shahid Kapoor, Aamir Khan, Hrithik Roshan, Kamal Haasan and Urmila Matondkar are today bonafide stars with exemplary filmography to their names, names like Sana Saeed, Jibraan Khan, Siddharth Nigam who are finding their footing in the film industry though they are massively loved and remembered for their performances in films like Kuch Kuch Hota Hai and Kabhi Khushi Kabhie Gham respectively. On the occasion of Children’s Day, here’s a glance through how these stars looked when they first faced the camera compared to how they look in their latest film, all grown up and ready to carve their niche in the film industry. It’s an interesting journey through a timeline of changing faces and is sure to bring back a lot of memories for all the movie buffs out there who have grown up watching these films.Have a look at the list here: In This Article Alia BhattHrithik RoshanShahid KapoorAamir KhanSana SaeedSiddharth NigamMalvika RaajKunal KemmuUrmila MatondkarImran KhanSara ArjunAlia Bhatt Alia is a true-blue star today. With versatile films like Highway, Dear Zindagi, Gangubai Kathiawadi, Brahmastra and Rocky Aur Rani Kii Prem Kahaani to name a few, she has established herself as one of the most bankable actresses of this generation. The actress first faced the camera at the age of 6 in the film Sangharsh where she played the younger version of Preity Zinta. Little did people know how she would take over the world of cinema. While this year has been about winning accolades for her performance in Gangubai Kathiawadi, her latest was a typical Bollywood mass entertainer titled Rocky Aur Rani Kii Prem Kahaani. Here’s how she looked in Sangharsh and now in her latest release. Hrithik Roshan Director J Om. Prakash made his grandson Hrithik Roshan face the camera at the tender age of 6 in the film Aasha released in 1980. In the song Jaane Hum Sadak Ke Logon Se, Hrithik was apparently on the set when he instantly started dancing to the song when it was played as he loved it. That’s how he became a part of it and then there was no turning back. He sure looked cute back then but today he’s known by the title Greek God. His last film was Vikram Vedha and he has Fighter coming up in January. Here’s how he looked in his first film as a child actor vs his last outing on screen. Shahid Kapoor Shahid Kapoor was just 11 years old when he faced the camera for a TV commercial that was about a healthy drink. The young boy had star quality in him back then which culminated in him becoming a superstar of this generation. He appeared in other commercials and then finally made his debut in 2003 in Ishq Vishq. Today his diversity is reflected in his choice of films ranging from Haider to Jab We Met to Padmaavat to Jersey to his latest - Bloody Daddy. Here’s how he looked in his first TV commercial to his get-up in his latest release. Aamir Khan Aamir faced the camera for the first time in 1973 in the film Yaadon Ki Baaraat. The film was made by his uncle Nasir Hussain, and Aamir started his journey at the mere age of eight when he became a part of the film. He was cast as the younger version of the character Madhosh which was essayed by Mahendra Sandhu. His last release was the much-anticipated Laal Singh Chaddha in August 2022 and he made a small cameo in Salaam Venky in December. Here’s the difference in how he looked back as he stepped in front of the camera and his last release. Sana Saeed The uber-cute Sana Saeed in Kuch Kuch Hota Hai who played Shah Rukh Khan and Rani Mukerji’s daughter Anjali won millions of hearts. Her effortless portrayal and easy presence in front of the camera drove her back to this world as she debuted in Karan Johar’s Student Of The Year in 2012. Since then she has done a couple of reality shows but fans are still awaiting a true blue big-screen experience. Here’s her adorable get-up as Anjali compared to how she looked in her first feature film as a parallel actor. Siddharth Nigam TV Commercials have opened up doors for child artistes big time and an example of grand success is Siddharth Nigam. He was first seen as a child artist in a health drink advertisement post in which he got a call to be cast in Dhoom 3. Since then he has appeared in films like Kisi Ka Bhai Kisi Ki Jaan, his claim to fame was his television shows such as Chakravartin Ashoka Samrat and Aladdin: Naam Toh Suna Hoga. Here’s a look at how he looked in his first ever TV Ad and his last which was a Salman Khan film. Malvika Raaj Having played the younger version of Kareena Kapoor Khan in Kabhi Khushi Kabhie Gham, a film that is thought to be one of the most memorable in Kareena’s filmography is indeed a feat. Very few people know that Malvika then went on to star in several Telugu films. She was about to star in Emraan Hashmi’s film Captain Nawab which was shelved. Her last release was in 2022, a thriller film titled Squad. She has and shall always remind us of her first performance on camera and with a film like Kabhi Khushi Kabhie Gham, comes responsibilities and fans are eagerly waiting for the same. Spot how the little girl has grown up from K3G to Squad.While there are quite a few others who make this list, these names are the ones that the masses can easily place and draw a connection to. On Children’s Day, here’s a trip down memory lane as we connect the past to the present. Kunal Kemmu Kunal Kemmu was a very popular child actor in the 1990s. He showed his talent in movies like Sir, Raja Hindustani, and Zakhm. People loved him for his natural acting and expressive face. After taking a break to grow up, he returned as a lead actor in the movie Kalyug. Since then, he has worked in many films, especially comedies like the Golmaal series, where his comic timing is highly praised. Urmila Matondkar Urmila Matondkar won hearts as a little girl in the classic movie Masoom. Her performance in the song Lakdi Ki Kaathi is still remembered today. When she grew up, she became a huge star in the 1990s. She delivered massive hits like Rangeela, Satya, and Bhoot. She was known for her great dancing skills and her ability to play both glamorous and serious roles. Imran Khan Imran Khan had a very special start in Bollywood. He played the childhood version of his real-life uncle, Aamir Khan, in hit films like Qayamat Se Qayamat Tak and Jo Jeeta Wohi Sikandar. Many years later, he made his debut as a lead in the romantic comedy Jaane Tu... Ya Jaane Na. He quickly became a favorite among young audiences for his boy-next-door looks and acted in several successful rom-coms. Sara Arjun Sara Arjun started acting in commercials and movies when she was just a toddler. She became very famous for her emotional role in the film Jazbaa and worked in many South Indian and Hindi films. She gained a lot of attention for playing the younger version of Nandini (Aishwarya Rai’s character) in the big-budget Ponniyin Selvan films. She successfully transitioned from a cute child star to a graceful actress and made a memorable appearance in Dhurandhar opposite Ranveer Singh as his love interest. Also Read: Then Vs Now: Bollywood Child Artists Who Went On To Become Established Actors。然而，随之而来的付费模式也引发了广泛的争议，微短剧付费到底有多“坑”？ 根据媒体调查，不少消费者都表示遭遇了诸如被自动续费、缴费后难以取消订阅、充值后才发现观看内容缩水甚至根本没有宣传中的内容、写着免费实则看几集后收费、申请退款却找不到入口等等。
二 | 付费微短剧俨然正被一些心怀叵测的运营者变成与消费者斗智斗勇的游戏。
三 | 图源：卡乐图片 摄影/贾琼 剧集收费不定 观剧消费没谱 据了解，微短剧收费模式主要可以归纳为以下几种：一是订阅制收费模式，用户可以选择按月、季度、年支付一定费用，以获取观看权限。二是按次收费模式，用户可以按照观看剧集的集数进行付费，例如“0.9元解锁一集”或“9.9元解锁整部剧”的收费方式。三是广告收入模式，微短剧运营者以在剧中插播广告来获取收入，看了广告的消费者不需要缴费观剧。
四 | 四是付费下载，部分平台提供付费下载服务，用户支付一定费用下载自己喜欢的内容以便离线观看。
五 | 目前采用较多的收费模式是前三种，且往往是一个应用同时存在这几种收费模式供消费者选择。 但无论哪种收费模式都不算便宜，而且付费观看还有可能被“算计”。媒体记者体验多款短剧平台发现，大多需支付200—300元每年。追不同的剧需多平台会员，有的消费者为此每年花费或达数千元。 有些消费者认为按剧集缴费、只为自己喜欢的剧集买单比较划算。但事实上，这种模式“水最深”，观众都需先用现金充值，然后购买应用里的虚拟货币并按照标价兑换剧集。 媒体记者在某短剧小程序上观看了一部80集的热播短剧，在免费观看了9集后屏幕弹出付费链接页面。连接页面顶端标明“本集需付费150金豆”，下方则显示各种缴费兑换标准。照150金豆可以观看一集计算（每集观看所需金豆有时是不一样的），根据提示花39元购买的3900个金豆只能看26集。
六 | 想要看完这部短剧消费者需要花费117元。
七 | 同时，在不少微短剧应用中都没有找到充值说明、使用规则或用户须知。无论什么应用平台，收费方式都大同小异，但是没有发现任何付费协议、说明。付款页面也不许截屏，只要试图截屏就会弹出“当前页面涉及隐私内容，不允许截屏”的字样，这样一来消费者难以留下充值证据维权。付款页面无法截屏（资料图片） 涉嫌强制续费 消费体验欠佳 北京的陈女士表示，短剧的剧情包括很多家庭矛盾，还有很多反转，很吸引老年人。自己的母亲一个月下来要花费几百元观看这些短剧。由于老年人使用手机不熟练，有时在收到“解锁一集只需0.9元”等广告宣传的诱导后，很难注意到“默认下一集自动解锁”等选项，导致其在不知情的状况下连续观看而被扣费。 在某免费短剧App上，如果想付费开通会员，页面便会弹出弹窗显示，“如需开通，请先同意《会员服务协议》和《自动续费服务协议》”，如果消费者不同意开通自动续费，就无法购买会员。不同意自动续费就无法开通会员（资料图片） 尽管该应用《自动续费服务协议》中提到，自动续费功能可以随时取消。但是有消费者吐槽，按照平台客服指示操作，但就是找不到关闭自动续费功能的入口。
八 | 虽然通过微短剧应用难以取消自动续费，不过任何自动续费都需要从支付平台扣款，消费者可以尝试从源头阻断，在支付平台（比如支付宝、微信等）直接关闭某个应用的自动续费功能。 短剧市场坑多 亟待规范发展 不少消费者还表示，充值后经常面临剧集变短、无法观看、二次付费等问题，而成为年度会员后也会面临看完一部剧就无新剧可看的境遇。
九 | 媒体记者体验某短剧小程序时，出现“免费观看”的二维码链接，扫码后加微信被引导至另一个微短剧小程序，随后自动出现了一部短剧，仅免费看9集后即弹出收费页面，说好的“免费”根本不存在。 免费变收费，虽然忽悠了消费者，但毕竟可以选择不付费观看，而有的消费者则是付费后发现上当，却无法退款。
十 | 有消费者反映，在另一款短剧App上先是花了60元按集购买观看，觉得太贵后充值了99元的月会员，准备免费观看所有微短剧时发现，App里面就没有几部剧，有类似经历的消费者不在少数。 更令消费者糟心的是，当对微短剧应用的服务不满意时，想退费根本退不了。
十一 | 一位消费者称，他首次充了49.9元，买了几千个币，本以为可以看好多集，结果没看几集钱就不够了，只好又充了199元，看了几集发现是个无底洞，就想将剩下的钱退回，但是怎么都联系不上客服。 原来部分应用中根本没有联系客服的选择，有的应用将客服的联系方式藏在服务条款中，消费者如果不认真从头读到尾，根本发现不了，想退费也自然无从下手。 尊重消费者权利 微短剧走红更要“走心” 此前，江苏省消保委曾呼吁，微短剧目前处于行业的风口，更应该珍惜自身的发展土壤。
十二 | 实践证明微短剧也可以小而精、小而美，经营者应： 树立正确的价值观，向消费者输出正面积极的视频产品； 尊重消费者各项权利，摒弃竭泽而渔、急功近利的盈利模式。 无论是哪个年龄段的消费者，都可以有属于自己的“多巴胺”消费品，老年人也不例外。在尊重老年人消费意愿的基础上，除了经营者自觉履行义务，还需要法律监管，社会监督、子女陪伴等各方努力，为老年人“网上冲浪”营造一个安全舒心的环境。 （透视社综合中国消费者报、央视新闻报道） 编辑：刘淞菱 校对：李旭颖 审核：龚紫陌。
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